ABOUT
This is your About section paragraph. It’s a great place to show a short introduction about what you do. Define your distinguishing qualities and share them! Consider adding an eye catching image and a button that leads readers to a full About page.
JEN'S STORY
Seven years ago, I lived with my best friend, Aria Serpa. This was during a time when I was struggling with my spirituality. I considered myself an atheist and rejected my Roman Catholic upbringing.
Aria identifies as a witch. She began to mentor me in reading tarot and oracle cards. And we talked a lot about spirituality and religion. I realized that the more I was processing my upbringing, the more I was healing my relationship with my spirituality.
I started doing card readings for myself and friends about 7 years ago. I didn’t charge at that time because I was practicing and strengthening my practice. Three years ago, I started offering “pay what you can” card readings to my friends and followers. That soon turned into doing in-person local events and creating a website where people could schedule a reading with me. I did all of my readings online except the ones at events.
I also offer sliding scale prices (which will never change) and don’t turn anyone away for lack of funds. I want my gifts and offerings to be accessible to anyone.
Spiritually, I identify as a bruje. I use the “e” in a gender-neutral way. My focus is on collective healing with the understanding that I don’t and won’t always know what that looks like.
I also use the concept of bruje/bruja/brujo in the sense that for me, it means the intersection of where indigenous practices meet colonized Catholicism. For me, it’s healing my culture/ancestral lines and also acknowledging the Catholicism that my abuela found so much comfort in.
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ABOUT ABEJA RISE
I originally started this business with the name Oracle Card Readings with Jen. If you've been a supporter since then, thank you for sticking around!
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In 2022, I rebranded to Abeja Rise. This name feels more aligned with my spirituality, culture, and what I now offer. Abeja translates to bee from Spanish. As a Latine/Chicane, bringing part of my culture into this business affirms who I am.
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I also have a profound spiritual connection to bees of all kinds. As a child, I was fascinated by their "fuzzy" little bodies and always wished I was smaller so I could hug a bee. My primary love language is physical touch so it makes perfect sense to me that this was a childhood want.
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Today, I find such joy and guidance from bees. Witnessing them in nature and being able to ask them for guidance has a deep impact in my life. Learning more about how they interact with this sacred Earth has taught me so much about the roles we also play in our own communities.
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Lastly, my offerings are expanding beyond just oracle card readings and so I wanted my business name to be more inclusive and not so specific to one offering.
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